Archives for June 19, 2018

Examining the Mind of the Serious Buyer – 5 Points to Consider

Are you looking for a way to perfect your presentation? Understanding what the typical serious buyer wants will help you get your business ready for selling. Let's turn our attention to looking at what these types of individuals and entities really want. After all, your time is precious. 1. An Interest in the Industry First, prospective buyers will want to have a better understanding of your industry. Any serious buyer will want to understand the industry as a whole, as well as your existing customers, prospective customers and the strengths and weaknesses of your business. Key factors, such as threats from competition, will also be a major factor for prospective buyers. 2. Seeking Knowledge about Discretionary Costs Secondly, expect buyers to take a long look at discretionary costs. Sellers will often look to reduce their expenses in a range of discretionary areas including advertising, research and development and public relations; this is done to help make a business appear … [Read more...]